In some great news for the sport of greyhound racing, Spotlight Sports Group (SSG) has announced a new partnership with Sky City to launch two new websites and apps which should promote UK and Irish dog racing to a global audience. Sky City are a supplier in the Asian iGaming and esports market. The recent sale of broadcasting rights by SIS to show UK and Irish greyhound racing in various countries means ventures such as this one between Spotlight Sports and Sky City will only boost interest further. The interest in online casino gaming has continued to grow in recent years, and the hope would be that greyhound racing can develop its own global market share.
“Choosing to work with Spotlight Sports Group, Sky City can now benefit from its unique ability to deliver turnkey technology, powered by proprietary data sets, AI and smart content modules,” a statement from SSG read.
“SSG is selected to build and manage specialist platforms for Sky City’s digital audiences,” the company added.
The partnership will allow the supplier to deploy multi-lingual media platforms, in order to engage its audience with localised and in-depth sports content.
“Our leading blend of technology, media expertise and expert content in over 70 localised languages means we are in a unique position to instantly scale any publisher’s sports content offering,” said Spotlight Sports Group CCO Sam Houlding.
“Strategically this is a significant B2B media partnership for us and broadens our global reach, with this agreement in Asia following our recent expansion to service Spanish speaking markets with our AS.com partnership and our continued growth in North America.”
SSG’s joint venture with Diario AS, has allowed Spanish language betting content to be rolled out on a large scale. A development of this nature is huge for the industry and it will be very interesting to see how UK Greyhound Racing coverage grows globally over the next couple of years. This is a market that many countries will not have had access to previously, and the SIS deal will no doubt increase appetite over time. The additional of suitable betting websites and apps will only compliment the roll out of live dog racing broadcasts and it is definitely an exciting time for the sport.