SIS, Sports Information Services, have struck a new deal to broadcast its live 24/7 racing channels in Argentina via a partnership with Codere.
Borja Mata, Supplier Relationship Manager at Codere, was quoted as saying: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.
“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”
SIS’s previous relationship with Codere allowed racing UK and Irish racing content to be broadcast in both Spain and Mexico. Only the very best australia online casino would eclipse the excitement of UK racing for the South American audience. A total of 65,000 live horse and greyhound races will now be shown each year from around 165 racecourses and tracks over five continents.
“Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market leading horse and greyhound racing action from around the world to their online customers in Argentina,” said Digital Sales Manager at SIS Angel Calderón.
“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 Live Betting Channels provide, with the product set to drive incremental revenues for the operator.”
SIS has been pivotal in the broadcasting of UK and Irish racing over the years. The Sports Information Services diversification into overseas partnerships can only be a positive move for the future of UK greyhound racing. The hope would be that revenue will filter down to tracks and in turn, improve prize money across the board.